There is a constant need for updating travel technology services because we are living in an ever transient world with multifarious demands. It is not possible to maintain a comfortable lifestyle with stale and stagnant ways of travel booking and experience. There is a wide range of trans-sectoral interaction between the hospitality, travel and tourism sectors in the world. With the rising incomes of the salaried class the world over-travel is no more a luxury but has become a staple recreational activity. It is very important to support this bubbling market with the help of holistic infrastructure development.
It is very important to increase the awareness of the people regarding online travel booking. The railway that was once considered a conservative government department has already taken concrete steps in this field. Right from suburban travel booking to long distance trains, it is easily possible to book and cancel tickets. There is practically no need for cash payments and on counter booking. Tracking of the PNR status and even booking of services like E enabled lunch and dinner booking make it a cozy experience for the customers.
Automation must reach the remotest corners and all means of transport to realize the true power of online booking. The travel solutions by most customer- conscious providers are customized to meet tailor end requirements. This adds to a stable and long standing appeal of the business to the public at large. It is also very important for travel businesses to pay heed to the customer reviews. It is a point immune to contradiction that even today it is word of the customer that can make or break the repute of a business. No matter how big a budget the travel booking company has, it is at the end customer satisfaction that stands the service provider in good stead. However, the importance of a positive online presence in the initial stage of a business cannot be denied as it adds to the repute of the business by enabling a relatively economical but highly effective brand building. The fruits of such an effort have been reaped by giants in the travel and even the telecommunication industry.
The travel search engines should look for more and more options to be provided to the customers. Additional discounts, season based tourism packages, options for cheap flight and travel booking and discounts on popular sports and cultural events can add to the customer volume of the travel service providers.
It is vitally important to understand that it is high time that travel companies rely on big deta generated through their own transactions to perform market research. Classification of this deta on the basis of age groups, regional locations, seasonal consumption patterns, customer grievances etc can help to enhance the service quality for the future. The interface of the travel booking engines should more and more interactive. They should allow for virtually an unlimited number of payment options to enrich the booking experience. All this goes in sync with the cashless India that the government and other stakeholders are poised to develop. Thus the travel industry must act responsibly and go beyond conventionality to address the need of the hour.