It must be noted that despite the social and cultural upheavals that people go through, the zeal for travel is so well ingrained in the human psyche that it reignites itself despite hurdles coming in the way. The hot trend in the travel industry over the last two decades has been the widespread use of online travel technology so much so that from being a practically remote an invisible sector, it has emerged as one of the shaping forces of the contemporary society. Online travel boosts convenience both at the personal and group level. Mass booking in advance has allowed for group travel at comparatively low costs. A plethora of low cost domestic and international airline companies has boosted the need for flight booking engines that hunt down the most comfortable travel options at reasonable costs. It also helps the businesses maintain transparency and speed, thus attracting a large pool of customers. Real time analysis of the availability of seats and need based dynamic pricing are some of the key features that add to the popularity of online travel booking.
The travel solutions of the past relied heavily on human accuracy that has its limitations and may hinder performance of the travel business. There were chances of impersonation, multiple booking and revenue manipulation also. With the advent of automated travel booking all these problems are easily handled. It is interesting to note that travel booking must be in keeping with the needs of the customers. The travel booking industry is replete with services that must be kept in sync with the needs of the customers to allow for quality delivery of services. These services should be maintained up to the mark. When the travel technology services are in keeping with needs of the service providers and the customers both, the resultant perfect synthesis leads to a lot of value addition to the core service provided. The satisfactory customer experience delivered in turn leads to repeat purchase and also to word of mouth marketing.
Car rental software for instance helps in real time and economical booking of cars across all scales. Ola and Uber with their dedicated travel booking apps have revolutionized the way urban travel happens worldwide. The small scale businesses with currently limited markets also have the same potential, provided they make the right choice.
There is no matter of shame in the case of replication of a success story. The leaders have already shown the way. It is now for the conscious but equally capable followers to adapt to online booking systems so that they also are able to deliver top notch services. It is not only a source of cost saving but also a robust way of employment generation. The flexibility with respect to payment methods, the potentially worldwide reach of online booking and near zero error rates coupled with GPS enabled safety and timeliness make online travel the most preferred means of travel of the current age.
Let us answer the old questions-the new way!